LG Explains The Reason Behind Going for the Notch With LG G7

May 3, 2018
76 Views

LG recently announced it’s high-end G-Series phone the LG G7 ThinQ in New York. The phone came with a notch similar to the Apple iPhone X. While many liked the idea, most of the users and analysts criticized LG for copying the Apple notch.

LG-G7-ThinQ-official-specifications-price-availability-first-impressions

 

Today LG has come up with an explanation as to why they embraced the notch design. According to LG, LG designers decided to equip LG G7 with a notch after they did a survey asking consumers whether to go with the notch or not. According to LG most of the people voted for the notch design.

According to Shintae Hong, LG’s Head of Product Planning,

Some people hated that design, [saying] it’s like a man’s bald head like mine.” He added: “Some people said [it is] cool… It totally depends on their personal choices, preferences.

LG Surveyed over 1000 people across Korea, US, UK, and Italy showing them early mockups with different screen designs. According to LG, about 30 percent of the participants hated the notch design while 70% either liked the notch or said they didn’t mind the notch.

Hong agrees that the new LG G7 ThinQ is definitely not the top of engineering and design thought. According to him, the bezel-less design is still a novelty and LG is working on an advanced display with a truly bezel-less design that will outperform every other phone in the market. We hope they do succeed in doing so.

I have been a lifelong fan of LG smartphones but the company has been disappointing for the last two to three years. I like them for thinking outside the box and LG G7 is nothing like that.

It should be noted that the notch design was first introduced by Essential last year. However, it was Apple which made transformed it into a trend, good or bad, that is debatable but they certainly made the design mainstream.

Coming back to the LG G7 ThinQ, the phone was announced on May 2 in New York with a 6.1-inch display having a maximum brightness of 1000 nits. The phone is powered by the latest Qualcomm Snapdragon 845 chip accompanied by 4/6 GB RAM. It has an improved dual camera setup on the back with one regular lens and one wide angle lens. The phone retains a headphone jack which is quite a rarity these days. Another selling point of the LG G7 is a dedicated 4x Hi-Fi DAC and BoomBox speakers.

Are you satisfied with the LG’s decision of embracing the notch design for the LG G7 ThinQ? let us know in the comments.

Source: Engadget

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