For most people
On-page SEO is not the only thing you need do to have success in search engine rankings but it is the most important factor in the overall SEO strategy. If your on-page SEO is not up to the mark, no matter how much effort you put into the off-page you won’t make it to the first page of Google search results.
1. Determine the target keywords for each page.
Each page should have only one main keyword. In addition, each
2. Use target keywords in page names / URLs.
URL or page title is one of the main indicators for search engines when evaluating content. The content of the target keywords in the URL is very well reflected in the page optimization.
For example, if your target keyword phrase is “video games”, then a good URL would look like this: https://www.videogames.com or like this: https://www.techdue.com/video-games/
3. Use target keywords in the first four words of the title tag.
The title tag is located at the top of the browser, not on the main page of your site. This means that it is often not visible to site visitors. Nevertheless, it is extremely important for search engines for two reasons:
1. It is displayed as the title of the page (hence its name) and serves for search engines as an indicator of what keywords are on the page.
2. The title tag is used as the title in the search engines when the page is displayed in the search results, so it is doubly useful if it encourages the user to click on the link.
The first four words of the title tag are most important. They must contain the target keyword, NOT your company name. By the name of the company, your website can still be found, regardless of its location in the title tag, so it’s best to use this valuable place for keywords. If you want the title tag to contain your company name – put it after the keyword, separated from it with the help of “|”.
An example of the title tag for the keyword “video games”: “Video Games| TechDue»
4. The title tag must not exceed 65 characters and must be unique.
Search engines display only the first 65 characters of the title tag in the results. If your title tag is longer, its text will be cut off, and the “extra” characters will be replaced by the ellipsis. Therefore, you should write short and succinctly to fit your message in 65 characters.
In addition, search engines do not like duplicate content (the text that is repeated in different places on the site) and they value unique, original content above all, so you should do everything possible to make the title tag unique. This will help search engines understand that you are not just duplicating the same content throughout the site.
5. Use one H1 tag for page title.
H1, H2, H3 are content design tags that are used in HTML and are responsible for the appearance of text on a page in the browser. Search engines view these tags hierarchically, which helps them determine which content on a page is most important. ‘
6. The H1 tag should contain the keyword
After you have placed one H1 tag on each page, make sure that this tag contains the target keyword for this page.
7. The body text must contain the target keyword.
The main text on the page should correspond to what is contained in the URL, the title tag and the headers H1. The target keyword must appear at least 3 to 4 times inside the content of the page, and at least one time in the first paragraph.
8. Write a unique and informative meta description, inserting keywords there
A meta description is
It is better if the main keywords are at the beginning of the meta description, then they will be highlighted in bold when displayed in the search results, and this will help to increase the conversion rate.
9. Build a network of interlinked pages using targeted keywords.
Another thing you must do is to interlink your website pages that have somewhat similar content. A very common error on websites is the use of the text “Read more” for links. Search engines view link text (anchor text) as an indicator of the content of the page where the link leads. Therefore, it is better to come up with something more specific for the anchor text, for example, “some more video games that you should try” with reference to a page with information about these games.
The bottom line is that you must use linking to help search engines understand which pages are important to which keywords.
10. Use alt-description and subject names of pictures.
Search bots do not know how to read the text embedded in the image, but they can read the alt-description of this image, as well as the name of its file. Both will help you add targeted content to a page and enable your site to appear when searching by pictures. Google Pictures is the fifth largest search engine, so it’s very important that the description of your images is informative enough.
For image file names, stick to a system that fits your development platform and allows you to use good keywords. For example “best-video-games-for-xbox.jpg” is much better as an image name than “sd345.jpg”. It may take a little work, but in return, you will get a good rating in the Google image search.
These were the on-page SEO techniques that you need to apply to your website to make it a good candidate for the first page of the Google search results. But on-page SEO is not enough. You also need to back it up with a good off-page strategy. You can either do it yourself or hire a good SEO expert or an SEO agency.
SEO agencies not only tend to build up a nice link profile but they also analyze your website and your competing website to come with a strategy that helps your website rank faster and also avoid Google penalties.
These SEO agencies have a team of experts including SEO experts as well as web developers together they work on your website’s on-page SEO to make it more search engine friendly.
One such agency that we can recommend is a Philadelphia based BCC Interactive. They have an excellent team of SEO experts who work closely with the clients to improve their website’s ranking. They will build up a complete SEO strategy to improve your search engine rankings and boost your organic traffic using white hat methods.
They also have a team of experienced content writers who can fulfill your content needs. Those content writers also writes high quality blogpost which they can use to acquire high quality links from websites in the same niche.
They also other valuable services such as link building and Google penalty recovery in case your website has been penalized by Google due to bad SEO practices. Click here to visit their website to read more about their plans and services.