In many companies, the importance of search engines is still massively underestimated. The numbers speak for themselves. 10 things everyone who wants to run a successful website should know about SEO.
Those people who don’t know much about SEO often has these reservations: what does SEO actually do? It’s way too complicated, expensive and tedious. Websites without SEO are basically worthless. It’s like boarding a plane without a pilot. You will never reach your destination as the plane won’t be able to take off on its own. And if by some miracle, it does take off, it will crash.
These 10 points should convince corporate decision makers to take search engine optimization seriously, today rather than tomorrow.
- 1 The Competition Has Long Been Running Search Engine Optimization
- 2 Everyone Uses Search Engines
- 3 Search Engines Reach Many Potential New Customers
- 4 People Will Always Search
- 5 Search engine traffic is sustainable
- 6 Search Engines Offers Everyone a Chance
- 7 Just Getting Found in The Search Engines Is Not Enough
- 8 SEO Is (comparatively) Inexpensive
- 9 SEO Is Easy To Learn
- 10 SEO means happier customers
- 11 Conclusion:
- 12 Like this:
The Competition Has Long Been Running Search Engine Optimization
Anyone who still believes that their visibility on Google and other search engines can be left to chance should once have a competition analysis and then decide. The numbers speak a clear language Without regular optimization of website and content, there is no chance today to be found in search engines!
Everyone Uses Search Engines
Almost every internet user uses some kind of search engine to look for the content they seek. While more than 90% of those users use Google.
But SEO does not just mean being visible on Google. There are numerous other search engines and channels through which you can reach your target audience precisely. New competitors are constantly pushing the market and new technologies are developing rapidly. Every company must be prepared to acquire the necessary know-how and to keep this knowledge up to date.
Search Engines Reach Many Potential New Customers
For many corporate websites, Google is the biggest source of traffic, as customers use Google to find products that they want to purchase online. They are usually dead serious about making the purchase and hence looking for a particular product. If your website is ranking well for that particular product you might certainly have a sale.
People Will Always Search
Search Engine Optimization is a long term investment. Although the devices and the preferred platforms change every few years but people will always search. Whether Siri reads the search results or Google reads us news headlines, people will be searching for something and they need to rely on some kind of search engine to look for the information they need One who starts today will be found tomorrow.
Search engine traffic is sustainable
More than 75% of our blog’s traffic comes from Google. When you share a page from your website on social media you might get good traffic for a few minutes, hours or a day. The post will then disappear from people’s feeds, the only time that you will get traffic from that post is when someone reshares that post from your social media page. But, when you rank for a high volume keyword, you get consistent traffic from the search engine for as long as you retain your position in the search results.
Search Engines Offers Everyone a Chance
While SEO used to mean getting better positions with trickery, Google has now become much better. Google is getting closer and closer to its goal of delivering the best possible result for every request. In the end, it does not matter how big a company is or how much budget it has. Basically, everyone has the chance to climb to position 1 for relevant keywords if one does his homework.
Just Getting Found in The Search Engines Is Not Enough
If you are thinking that it’s enough for your page to appear somewhere in the search results, you are wrong. 99.1 percent of all users only trust the search results on the first page. About 60 percent of them click on the first search result. If Your website appears on the 2nd page, don’t expect much traffic but it’s a good sign and you should work harder to get your website on the first page.
SEO Is (comparatively) Inexpensive
The first step in entering search engine optimization is to get an overview of the status quo and to collect the necessary data in order to derive a content strategy from it. Successful SEO can pay off over many years!
It does not have to be expensive, even if some SEO agencies demand horrendous sums of money, SEO is still the cheapest marketing discipline in the long term.
You can either set up a small team of in-house SEO experts or outsource the SEO to some SEO Expert or SEO Agency. It depends on your budget.
SEO Is Easy To Learn
Google’s success and scary dominant market power is no coincidence. The Google algorithm is extremely complex and the best-kept secret next to the Coca-Cola recipe. Only Trial & Error can help you gain insight into the details of Google search. Nevertheless, there are a few key ranking factors that all experts agree on and that everyone can work on with relatively little effort.
- Technology: Clean technical implementation and fast loading times
- Content relevance: Relevance of content and search terms for the individual target group
- Internal links: prioritization of content at the page level
- User Experience: Presentation of the contents
- User Signals: CTR, Bounce Rate, Time on Site, Social Signals
- Backlinks: Links from external sites
SEO means happier customers
Everyone wants to appear at the top of Google and get as many clicks, but that inevitably requires a clear content strategy and optimized usability. User-friendliness has become more and more important for Google in recent years. What’s good for the user is also good for the search engine. Especially large corporations are often blinded by their own size and focus only on vain self-expression (“we …”) rather than the needs of their clients (“you …”). Google tries to look at web pages with the eyes of an individual user and that’s exactly what you should do. That means more satisfied customers and more sales.
SEO is not so boring, complicated and technical as it seems at first glance. In fact, engaging with SEO in the first place makes it possible to constantly check your own actions. The gut feeling is rarely a good SEO consultant. Therefore, it is always worthwhile to continuously measure all important SEO key figures and to get advice on the strategy from experienced experts. SEO takes time, but it’s worth it in the long term and brings many new customers.