If you have been thinking about using your site to get clients from the Internet, you probably already have an understanding that everything is not so simple. It is necessary not only to achieve high-quality optimization in order to make it search engine friendly but also to constantly work on increasing traffic and attracting customers through all possible channels.
It is clear that without the appropriate knowledge and experience it is almost impossible. Even if you just experiment, there is a high degree of probability that the budget will be wasted. The task of finding SEO agencies who would take responsibility for SEO (search engine optimization) and work in other areas of Internet marketing is becoming much more crucial.
The advantage of working with an agency is that you are dealing with a team of professionals who have been working in this field for many years and take into account all the changes in Internet marketing technologies. They can provide you with expertise in a variety of areas, without the need to hire a specialist.
When it comes to choosing an SEO agency or internet marketing agency, there are more than enough options to choose from. There may be a lot of offers, and, before entering into a long-term contract, you need to make sure that the choice made is really the right one. We have collected a number of recommendations for you to help you make the right decision.
- 1 20 Tips to Help You Choose The Right SEO Agency For Higher Longterm Search Engine Rankings
- 1.1 How Good Are Their Expertise in SEO?
- 1.2 Do They Have Portfolios And Case Studies?
- 1.3 Where is The Agency Located?
- 1.4 What Range of Services Do They Offer
- 1.5 How Good is Their Strategy?
- 1.6 Do They Promise Timely Work Reports?
- 1.7 Do They Offer On-Page Improvements?
- 1.8 Do They Provide Competitor Analysis?
- 1.9 Is The Biggest SEO Agency Always The Right Choice?
- 1.10 Should You Aim For The Cheapest SEO Agency?
- 1.11 What Should You Expect in First Three Months?
- 1.12 Does The SEO Agency Emphasize On High-Quality Content?
- 1.13 Does The Agency Emphasize On The Quality of Backlinks?
- 1.14 How Reachable is The SEO Agency?
- 1.15 How to Figure If The SEO Efforts Applied Are Working?
- 1.16 Does The Agency Have Any Certificate as Proof of Expertise?
- 1.17 How Good is The Agency’s Own Website?
- 1.18 What Kind of Contract Should You Sign?
- 1.19 What Guarantees Should The SEO Agency Provide?
- 1.20 What Do You Lose When You Hire The Wrong SEO Agency?
- 1.21 Like this:
20 Tips to Help You Choose The Right SEO Agency For Higher Longterm Search Engine Rankings
It is likely that you will have a long list of SEO agencies to be potential candidates while choosing the right SEO agency for your website. This is normal, and do not be afraid. Your task is to reduce the list of candidates to 3-5, among which the final choice will be made. And our further advice will help you with this.
How Good Are Their Expertise in SEO?
There are many agencies who claim to be the best in all areas of marketing. Of course, this is most often not true. Subscribe to their e-mail newsletter and see if there is a blog on the corporate website. Also, how well topics are covered, how detailed the content is, how well is the material presented. Also, check if the content is created by the agency’s staff or is it just a rewrite of other people’s publications.
If the agency is able to provide case studies and publish quality internet marketing articles on your blog and explain complex things in simple words, this is a good sign that you are really dealing with professionals who can develop and implement a strategy to promote your business on the Internet.
Do They Have Portfolios And Case Studies?
Any respectable SEO agency should have a section with examples of successful projects carried out in the past.
This is an important signal of trust for potential customers, which allows you to understand whether the company has competence in the industry in which you conduct your business. If the agency was able to do a good job for the clients they cite as an example, it is more than likely that they will be able to do the same for you too.
Where is The Agency Located?
While Choosing between SEO specialists who work in the market of your country and SEO agencies who are focused on the global market, it is always better to choose the local agency. Most likely, they are much better versed in the specifics of online business in your region.
It is even better if the contractor is located in your own city because it provides an opportunity to meet face to face to discuss specific tasks or solve any problems. Although the distance in our time is a matter of the second plan, the main thing is the quality of work.
What Range of Services Do They Offer
There are companies that specialize only in one particular area, for example, SEO promotion, SMM or contextual advertising. With the current level of competition, in almost all niches, using one Internet marketing tool is not enough to effectively use the Internet as a source of attracting customers.
Complex work is needed in several directions at once, and it is important to make sure that your SEO agency can provide it.
How Good is Their Strategy?
Different SEO agencies usually have different marketing strategies, and each of the projects requires its own approach taking into account the capabilities and goals of the customer. A good SEO company is able to provide you with a strategy for how they intend to achieve the desired results and justify why that strategy is correct. Thus, at the beginning of the work, you will understand what to expect in the future and how the work will take place.
Do They Promise Timely Work Reports?
Availability of reports on the project allows you to compare the results obtained after the performance of certain actions, with indicators in previous periods. After starting work, you should receive reports on a monthly or weekly basis, with important information as improvement in traffic, goals achievement or the number of completed transactions, as well as a list of works completed during this period.
Do They Offer On-Page Improvements?
A good SEO agency will work on all aspects of your site that affect its search engine visibility, traffic, and user experience. This includes analysis of the appearance of the website and conversion rates, auditing and correcting errors, refining the landing pages, improving navigation, content and balancing the number of external links.
Do They Provide Competitor Analysis?
Competitor analysis online is just as important as in the offline business. This allows not only to find the sites of competitors that are high ranking in the search engines but also to understand why they are so successful. Such an analysis allows a specialist to expand the semantic core to optimize and promote the project, as well as to find ways to improve traffic and conversion rates through the introduction of specific edits.
Is The Biggest SEO Agency Always The Right Choice?
You can assume that the largest agencies that occupy the first places in search engine rankings are the best. But this is not the case. Typically, there are several truly experienced experts on the staff of such companies who represent the agency on the market, but the entire burden of customer projects falls on the shoulders of dozens of novice specialists. Thus, the customer simply overpays for the brand several times. If you do not want to be one of these customers, consider this when choosing.
Should You Aim For The Cheapest SEO Agency?
When it comes to SEO, in most cases it’s fair to say that you get what you pay for. Low prices are usually for those companies that have problems with customers or simply promise the “golden mountains”, and as a result do nothing. And also for those who are a company only on paper, and all work is outsourced to remote freelancers, many of whom are often do not care about quality.
In the long term, it is economically much more efficient to work with SEO Consultants who focus on quality and while achieving good results for your business. Such specialists, as a rule, do not have the lowest price tags, and they do not use methods of promotion prohibited by search engines.
On the other hand, as I wrote earlier, you should not overpay for a well-known name either. This is clearly not an effective investment. Therefore, it is better to focus on a certain average price tag by comparing the offer of an interesting company with the prices of similar service from top market players.
What Should You Expect in First Three Months?
The promotion strategy and work on each specific project will be different, but a company in which everything is well established should have a standard list of activities that are carried out at least in the first few months. It is unlikely that anyone is able to offer you a detailed scheme here and now, but you can get information on the general list of tasks at the first stages of working on a project. We are talking about the first 2-3 months, since then, most likely, the strategy will be adjusted to reflect the results achieved and analytics.
Does The SEO Agency Emphasize On High-Quality Content?
High-quality and unique content is a very important condition for successful promotion in modern realities. You need to know whether the contractor will take care of it, or whether you will have to look for relevant specialists yourself, which can be quite difficult. If the representative of the agency convinces you that the content is not important – then you need to move on. A true Internet marketing expert will never say that.
Although on-page factors play a major role in any successful SEO strategy, backlinks also continue to play an important role. In order to conduct quality work on the link profile of your site, the agency must analyze the backlinks of competitors and work to increase the number of truly high-quality links for the so-called natural look.
It is necessary to avoid those who purchase a huge number of low-quality and cheap links (usually rented) and other methods that search engines regard as spam. Otherwise, there is a risk of being hit by Google filters and imposing various kinds of sanctions.
How Reachable is The SEO Agency?
Unlike other services that may require frequent communication between the performer and the customer, it is unlikely that you will need to communicate with representatives of the SEO company more than 3-4 times a month. However, if something went wrong, the site stopped working, or you have an important issue to discuss, you should be able to quickly contact the responsible manager at the Agency.
Find out which communication channels they prefer, and ask how to contact them in the event of an emergency. For example, if the site stopped working or the search traffic dropped sharply.
How to Figure If The SEO Efforts Applied Are Working?
Typically, disappointment in SEO for small businesses comes due to high expectations and a lack of understanding of the specifics of the processes. For example, the fact that a tangible effect is only possible over a long period. And the better you are aware of the possible results and the process of achieving them, the greater the chance that you will be satisfied with the result achieved.
Therefore, before starting work, you need to approve a list of indicators that will determine the success of the work with the specialists who will promote the project. For example, it could be an increase in traffic, an increase in visibility by target keywords, achievement of goals, or an increase in sales (in the case of online stores).
Does The Agency Have Any Certificate as Proof of Expertise?
Google has a special method of testing specialists for knowledge of such important tools as Google AdWords (contextual advertising) and Google Analytics (web analytics).
If the agency itself is certified by Google Partners, and its specialists have individual certificates for analytics and contextual advertising systems, it means that you really will be dealing with experts in the industry.
How Good is The Agency’s Own Website?
The corporate site of a company that provides Internet marketing services can tell a lot about it. It is unlikely that the agency, which occupies a really good position in the industry, will have a five-page website with a description of services in three paragraphs. Also, pay attention to the presence of the blog and the quality of materials in it, the presence on social networks (Facebook, Twitter, Linkedin, Instagram etc.)
What Kind of Contract Should You Sign?
First, you need to know whether the agency is ready to sign a contract. This is a legal guarantee that the work will be performed,
What Guarantees Should The SEO Agency Provide?
Remember to never trust those SEO companies that guarantee you the first place in Google. This is the first sign that you are dealing with a fraud agency or those using Black Hat tactics. No one can ever guarantee the first place in Google, except those who have the inside knowledge of the Google algorithms.
The Google search results are prepared using complex and secret algorithms with many variables. Qualified SEO consultants constantly work to improve the site and bring it in compliance with the search engine quality criteria. Therefore, the only possible guarantee in SEO is honest work.
What Do You Lose When You Hire The Wrong SEO Agency?
The Answer is simple. You lose both time and money when you acquire Search Engine Optimization services of a bad SEO agency. Moreover, there is a possibility that as a result of poor-quality work even your business will suffer damage. For example, the site will fall under the filters.
Most often, the main reason for the error is the desire to save and the pursuit of cheapness. Quality is rarely cheap, especially when it comes to SEO services. And is it better to lose $500 in six months without earning anything, or to invest $1000 and fully recoup the investments during the same period and earn a few thousand more?
Therefore, think well before making a decision, because it is about developing your business. And the cost of a mistake can be very big. You need a partner who is committed to a transparent and open relationship, able to provide a clear understanding of how your presence on the Internet will help grow your business.