If you’re a budding artist, developing your creative work into a source of income and building a loyal fan following requires consistent effort and a deep understanding of the current music climate. However, starting out as an indie musician need not be daunting if you follow the right approach and treat your music career just as you would any other profession.
You will certainly need help on the way, but the following tips will make it easier for you to start right as you work on building a successful career as a music producer, composer, songwriter or recording artist.
Take Your Music Career Seriously
Your mindset and attitude will play a crucial role in the degree of success you will achieve as an indie musician. The more you treat your music career as a business, the better you’ll do as a music entrepreneur. While you need not compromise on the authenticity of your art to turn it into a money-making enterprise, taking it to the next level where you can monetize it and take it up as a full-blown career, you’ll need to operate as a business. This starts with developing a solid business plan, identifying your target audience, creating a branding and marketing strategy, understanding royalties and copyrights, working out the financials, and securing legal advice on contracts.
If you’d rather save your time and energy to create good music, you’ll probably need to develop a team to handle other things. Nonetheless, it will help to educate yourself about the various aspects of running a business so that you can delegate to the right people.
Continue To Create Exceptional Music
Great music forms the backbone of all your hard work, but the real goal of why you turned a musician can get diluted once you enter the competitive music universe of today. To be successful as an indie artist, you’ll need to keep producing quality music and shield yourself from the ever-present pressures of running a profitable business.
Keep learning and growing as an artist so that you can create great music, and take a break when you can’t find inspiration. At the same time, develop a practical approach and understand that talent alone will not help you achieve your goals. Great music needs to be backed by great planning and consistent promotion.
Build A Strong Online Presence
Most music listeners today access their music online. Building online visibility has, therefore, become an indispensable part of succeeding as an artist. Making music professionally requires that you present yourself as a brand worthy of people’s time and attention.
You will need a good website and social media accounts on platforms where you’re most likely to find your target audience. While some people will tell you that you can get by without a website, industry experts say that having a website signals professionalism and shows that you treat your music as more than just a hobby.
If you’re looking for help in brand management and promotion as an indie artist, this service provides a full range of music PR services backed by a global network of industry influencers, event managers and talent seekers.
Do As Many Live Performances As You Can
Unless you’re producing music for someone else, you’ll want to get as many gigs as possible to perform live right in front of your audience. This helps in many ways: it works as a steady source of income, builds your confidence as an indie artist, gets you tremendous exposure, and brings you instant audience feedback which you can use to improve your music.
If you’re too new to get paid gigs, start by offering to perform live at local clubs, family events, community events and so forth. Once you’ve built an impressive portfolio of live performances, you’ll have something to show to event organizers for them to consider you for paid performances.
Educate Yourself About Music Distribution, Royalties And Other Ways To Make Money
While you can build an initial fan following through SoundCloud and YouTube, you’ll eventually need to get onto platforms where you can sell your music and make money (some examples are iTunes, Spotify, Google Play and Amazon music). You can bypass the record companies and get your music directly onto digital sales platforms by going through online music distributors such as TuneCore and others.
Also learn how you can earn royalties for live performances, online streaming or other uses of your copyrighted music. Similarly, brand associations can be developed into a steady stream of side income.