Content marketing has emerged as one of the key strategies to boost websites on the internet. Over the years, it has truly evolved as the audience becomes receptive to valuable content. What really matters is to understand the pulse of the audience and deliver what they expect at the right time and across the right channels. Unless you are able to align your content strategy with the current trends, you will not be able to achieve measurable results. Here are some tips and ideas to ace the content marketing game in 2019.
Have a Well-Documented Plan Of Action in Place
Start by reviewing the current strategy to identify the loopholes that need to be addressed in the year ahead. Do thorough research on the trends that are likely to dominate in 2019 and find all that needs to be done to align with them. Have a clear plan of action in a documented form as this makes it easier to stick to the strategy and measure the ROI against the expectations as well.
Narrow Down The Targeted Audience
In 2019, focus on targeted audience rather than a wider set when it comes to creating relevant content. Rather than making efforts to connect with a large audience that is not likely to render qualified leads, invest your efforts in connecting with those who would be genuinely interested. Make the content niche-relevant as it improves your chances to engage with the audience and boost the conversion rate. Serve valuable information that readers likely to connect with.
Focus On Delivering Diversity
The expectations and needs of the audience have changed in recent times. They are no longer interested in conventional content and look for diversity. As a result, you would need to offer them a diverse mix of storytelling, imagery, and videos that work cohesively to engage them better. The concept of user-generated content (UGC) has also become popular as the audience is more interested in knowing what real customers think about your business. For leveraging UGC, encourage customers to post reviews, testimonials and product stories.
Don’t Forget The SEO Angle As Well
Even though relevance, diversity, and value are essential for the content to be effective, you cannot forget the SEO angle at any cost. Enrich the fresh content with the trending keywords and update the existing best-performing pieces by placing these keywords into it. The latter is a smart strategy if you have time crunch yet want to get the desired benefits without writing fresh content. This is applicable for SEO homepage content as well as on-site blogs and guest posts.
Rework On The Content Distribution Tactics
While well-optimized quality content is the backbone of content strategy, distributing it well is equally critical. So as you step into the New Year, rework on your content distribution strategy and improve its weak areas. Start by understanding the user journey, identifying the devices they use to consume content and knowing the kind of messaging that works. Also, find the best content promotion channels and the ideal frequency of content promotion to reframe your distribution strategy.
Embrace Artificial Intelligence
In the era of Artificial Intelligence and Machine Learning, you cannot imagine success for your content marketing strategy unless you embrace these technologies. Smarten up your strategy by using AI for discovering keywords and knowing audience expectations on the basis of searches. Further, it can assist you in ideating audience-centric blog topics that are more likely to create buzz. The technology is also capable of strengthening content by making it more personalized.
Ensure Speed Optimization Too
Though speed optimization is not exactly a part of content marketing, it influences the overall user experience. Even if you have the best content on your website, the users will tend to abandon without reading if they come across slow loading pages. Therefore, you need to ensure that your website is well-optimized in terms of loading speed so that the users stay long enough to get connected with your content and ultimately convert.
Even though you may have the best content marketing strategy in 2019, you may still need some time to get effective results. The best advice would be to practice patience and allow some time to come up with tangible results with these new ideas.
Although embracing new tech trends like AI and revamp of content distribution may sound daunting, these can usher a new beginning for your digital presence. Therefore, even if you need to allocate your resources for tweaking the existing strategy, you should think of it as a long-term investment for your business.