If you are running a business, competition is one thing that you will absolutely have to face. No matter what domain you operate in, you will have a few companies trying to push you down at all points of time. It is easy to feel apprehensive about them, but the silver lining to having strong rivals is that they teach you a lot. Not that they would do it intentionally, but there’s a lot you can imbibe from them. While there are a lot of opportunities to learn from them, one area that can be of great interest in SEO.
There are times you may feel overwhelmed by the pace which they may be moving through Google’s rankings. Obviously, you would want to know where you are lacking and what they are getting right. It is time to feel good because all you need to do to start ranking quickly is just steal a page from the playbooks of your competitors. Wouldn’t it be easy to replicate their winning approach rather than work hard and find strategies that get you there? The best part is that you can save tons of time and money by “copying them”. So here are the SEO hacks that you can learn from your competitors.
Shortlist The Companies That Matter
Even before you start seeking information externally, shortlisting the right sources is important. In this context, you need to explore the business landscape and list out the real competitors. Look for the ones that are very close to your company in terms of the core offerings. Additionally, pinpoint the ones that are really making it big because you would want to emulate someone who is doing really impressive work. It is all about separating the grain from the chaff because trying to follow too many rivals will do you more harm than good.
Identify Their Target Keywords
Once you have decided who your real competitors are, analyzing the keywords they are targeting is the next step. Fortunately, there are several reliable keyword research tools that you can use for checking the keywords and their rankings. Take note of the keywords, both short and long tail, they are targeting and consider them while finalizing the ones you wish to target. While you may target the same keywords as your top rivals, capitalizing on the gaps and opportunities they have missed is also a smart move.
Understand Their Content Strategy
Undoubtedly, great content is the mainstay of a successful SEO strategy and this is the next element that you should follow closely. If the competitor is ahead, it is probably because they have unique and engaging content resources on their website and the internet in general. Getting inspired by their ideas and creating something even better can get you ahead. Refrain from copying their content because it will not yield any benefits but would land you in big trouble instead. Following their content strategy is rather the right thing to do.
Find Where They Are Mentioned
When it comes to brand mentions, you need to follow the link building approach of the competitor. This tactic will help you uncover massive potential link opportunities that you can leverage to pull your website to the top. In fact, it cuts down the work of prospecting them to a considerable extent. You can go through https://seojet.net/blog/how-many-backlinks-does-a-website-need/ to understand the game of numbers with link building. At the same time, you should pay attention to the quality of backlinks because it matters even more. Finding niche-relevant and high authority sites for link building surely becomes easier if you keep track of your competitors’ links.
Pay Attention To User Experience
Surprising as it may sound, the user experience of your website has a far-reaching impact on SEO success. UX encompasses elements such as the user interface, navigational flow, and loading speed of the website. A good UI/UX design has the potential to propel your search engine rankings quickly. Conversely, websites with poor user experience are penalized by Google and end up losing a lot of customers as well. A good look at the competitor sites can give you great ideas that you can implement to take your site’s UX to the next level. Compare these factors with your site to identify the gaps in the UX and address them as quickly as you can.
Don’t forget to review their local SEO strategies
Businesses often tend to see the big picture and end up ignoring the local market, which is extremely important. In fact, you must go the extra mile to review the local SEO techniques that the rivals are implementing because they are vital for search engine rankings. Local SEO also builds trust and credibility for your company. Further, it can drive impressive results while targeting local geographic regions. So this is one parameter that you cannot afford to ignore.
See How They Are Leveraging Social Media
Even while you try to comprehend the SEO tactics that are making it big for your rivals, you cannot ignore their actions on social media. In fact, these platforms can actually play the role of catalyst in propelling websites to the top. Analyzing how others utilize social media to enhance their brand credibility can help you ramp up your strategies as well. Keep an eye on posts, their frequency, and the social media networks they target. Also, assess moves such as using influencers to promote their brand across these networks. They may also be using the elements of gamification to pull the crowds and boost engagement.
While tracking the strategies of your business rivals is a surefire way to find the best ones, you should not follow them blindly. Using your common sense is important because there are some things that won’t just work for you while others (like collaborating with an influencer) may be completely out of your budget and capacity. Also, you should keep pace with the industry trends to ensure that you come up with a smartly-crafted and holistic plan that has the potential to drive quick and tangible results.