Xiaomi reveals a new sub-brand “CC” that focuses on millennials. Xiaomi will unveil the first Xiaomi CC smartphones next week while temporarily scraping the Mi Max and Mi Note series.
Xiaomi CC smartphones in the making
The Chinese Manufacturer has announced that Xiaomi CC is primarily aimed at young people. The first smartphones of the new brand will be presented in China on July 2, but chances are that they will also appear in the West later.
According to a first advertising video of the new sub-brand, the abbreviation stands for Chic & Cool, Camera Clicks and various other terms aimed at millennials. Xiaomi claims that the CC branded smartphones are developed for young people by young people.
The first two devices to be revealed are probably the Xiaomi CC9 and the CC9E. Details and images of both smartphones have already been leaked.
Xiaomi CC9e Specs
The CC9E has a 6.39-inch AMOLED screen with FHD+ resolution and powered by a mid-range Snapdragon 712 chip.
There will be a Triple camera setup on the back with a 48-megapixel main camera supported by a wide angle and telephoto lens. For selfies and video calling there will be a 32-megapixel camera on the front.
The phone will carry a huge 3500 mAh battery which will also support 18W fast charging.
In the memory and storage department, the phone will have three variants one with 6GB RAM + 64GB Storage Priced at CNY 1,599 (US $230), 6GB RAM + 128GB Storage priced at CNY 1,899 (roughly US $275), 8GB RAM + 128GB Storage priced at CNY 2,199 (roughly US $320).
Xiaomi CC9 Specs
The CC9 has a striking design with a fold-out camera (Similar to Asus Zenfone 6) that can be used on the back as well as on the front.
The phone will feature a 6.39-inch FHD+ (1080×2340 pixels) AMOLED display with an in-display fingerprint reader. The phone will be powered by a slightly better Snapdragon 730 SoC.
The Mi CC9 will feature a triple rear camera setup with a 48-megapixel Sony IMX586 sensor, a 16-megapixel secondary lens, and a 12-megapixel third sensor. Their will be no selfie camera upfront as the flip camera on the back will also act as a selfie camera.
The phone will have a slightly bigger 4000 mAh capacity and will come with 24W fast charging compared to CC9e which will come with 3500mAh battery and 18W fast charging.
Just like the CC9e, CC9 will also have three variants one with 6GB RAM + 64GB Storage Priced at CNY 2,599 (roughly US $380), 8GB RAM + 128GB Storage priced at CNY 2,799 (roughly US $400), 8GB RAM + 256GB Storage priced at CNY 3,099 (roughly US $450).
There are now quite a few sub-brands within Xiaomi. Most smartphones (Mostly the high-end ones) appear in the “Mi” series, such as the Xiaomi Mi 9. In addition, there is the Redmi series, which consists of the affordable phones such as the Redmi 7.
The Xiaomi Pocophone F1 has to offer the very best hardware for the lowest price, while the Black Shark series is aimed at gamers.
Most of those series have also appeared in Europe and other countries around the world. There is, therefore, a good chance that the Xiaomi CC series will sooner or later find its way to more countries. Exact plans for the sub-brand outside the Chinese market are as yet unknown.
No Xiaomi Mi Max and Note in 2019
What we at least do not have to expect from Xiaomi in the coming months are devices from the Note and Max series. The Xiaomi CEO Lei Jun announced on Weibo that there are no further plans for that series in the coming months.
According to Jun, we do not have to rely on direct successors of the Xiaomi Mi Max 3 and Xiaomi Redmi Note 7 for the time being. The CEO does not provide any further explanation for this.
Xiaomi sells more than one hundred million smartphones a year worldwide. In the home country of China, the manufacturer is even larger than Samsung and Apple.
Xiaomi is known for powerful smartphones at a low price. Due to its competitive price-quality ratio, the company has long been popular with importers around the world.